Imagine if your product went from just one of the crowd—to consistently standing out as the superior choice.
Every day, salespeople are competing in their industry for the same customers—and there is only one winner for each sales opportunity. How can your salespeople stand out and sell more?
Helping Clients Succeed®: Strikingly Different Selling helps sales leaders and teams learn to differentiate themselves based on what matters most to the customer—helping the customer succeed. This customer-centric approach allows sales professionals to be seen as trusted advisors throughout the sales cycle while consistently delivering predictable sales results.
Of Sales Meetings are Unsuccessful
Of the Time, Buyers see no or Minimal Difference Between Vendors
Average Global win Rate for Deals Over $100,000
Course Details
Helping Clients Succeed consists of four tracks, one for sales leaders and three for sales leaders and their teams. The solution engages learners through weekly learning and application spaced over time. Each track includes multiple learning modalities, reinforcement microlearning, and powerful sales tools built within the flow of work.
1
Helping Clients Succeed®: Strikingly Different Sales Leadership
Equips leaders to inspire, coach, and develop team members to higher performance.
2
Helping Clients Succeed®: Engage Customers
Prepares salespeople to be more relevant, distinct, and memorable than the competition.
3
Helping Clients Succeed®: Advance Decisions
Empowers salespeople to lead customers through their buying journey with high-trust and credibility.
4
Helping Clients Succeed®: Negotiate Win-Win
Prepares salespeople to drive a win-win result, leading to higher margins and satisfied customers.
Delivery Solution
Public Program
- Training sessions whereby participants are from multiple organizations but in the same class.
- You can enroll your employees in a live in-person or live online public workshop.
In-House Training
- Exclusive training for your organization with standard content or tailored content to fit your needs in a live in-person or live online inhouse training.
Client Certification
- For organizations seeking cost-effective ways to implement solutions involving large populations of managers and frontline workers, FranklinCovey certifies on-site client facilitators to teach our content and adapt it to their organization’s needs.

The pass encompasses a range of resources including tools, assessments , videos, digital learning modules, and FranklinCovey’s comprehensive training courses
Personal Effectiveness Pass
Instill habits of effectiveness in every individual and build the power skills that will drive your organization forward.
Sample courses include
- The 7 Habits of Highly Effective People®
- The 5 Choices to Extraordinary Productivity®
- Project Management Essentials for the Unofficial Project Manager®
- Leading Customer Loyalty
- And more
All Access Pass
Develop exceptional leaders who see their potential and bring people together to drive breakthrough results. Includes everything in the Personal Effectiveness Pass.
Sample courses include
- Leading at the Speed of Trust®
- The 4 Essential Roles of Leadership®
- The 6 Critical Practices for Leading a Team®
- And more
All Access Pass Plus
Use a common execution framework that mobilizes a large group of people to move critical business metrics. Includes everything in the All Access Pass.
Sample courses include
- The 4 Disciplines of Execution®
- Leading Customer Loyalty®
- Strikingly Different Selling®
- And more