The 4 Essential Roles of Leadership®

A framework to understand leadership roles.

The world is changing at an unprecedented pace.

Every day, leaders are making countless decisions and facing problems they’ve never encountered before. What worked yesterday can change overnight. The speed is relentless, and the stakes are high, but the rewards are great for those who can lead a team to consistently achieve extraordinary results.

So how can leaders stay ahead of the curve and differentiate themselves and their teams when so much is changing so quickly?

Meet The 4 Essential Roles of Leadership®.

Even in the most turbulent times, there are four leadership roles that are highly predictive of success. We call these leadership roles essential because as leaders consciously lead themselves and their teams in alignment with these roles, they lay the foundation for effective leadership.

The Key Principle


Inspire Trust

Trust starts with a leader’s own character and competence—the credibility that allows leaders to intentionally build a culture of trust.


Create Vision

Effective leaders create a shared vision and strategy and communicate it so powerfully that others join them on the journey.


Execute Stratergy

Leaders must not only think big, but also execute their vision and strategy all the way through to completion with and through others.


Coach Potential

Effective leaders develop the leadership potential in others and improve performance through consistent feedback and coaching.

Course Details

The Challenge

Leaders who are promoted to mid- to senior-level leadership roles often struggle to achieve the next level of results. What worked for them as individual contributors may not work for them in their leadership roles. They need a simple, practical framework that forms the basis of leadership success.

Experienced mid- to senior-level leaders need hands-on work sessions that allow them to do real work and implement their ideas with their teams, and they need multiple learning modalities to accommodate their schedules.

The Research and the Solution

FranklinCovey spent more than two years learning what organizations and businesses need from their leaders today and in the future. We discovered that these organizations and businesses needed leaders who could:

  • Think BIG and adapt quickly.
  • Translate strategy into meaningful work.
  • Coach people to higher performance.

The 4 Essential Roles develops leaders who can master these skills consistently within FranklinCovey’s unique framework that focuses on developing leadership roles

Product Includes

  • 360 Diagnostic
  • Participant Workbook
  • Implementation Plan
  • On Demand Modules

Delivery Solution

Public Program

  • Training sessions whereby participants are from multiple organizations but in the same class.
  • You can enroll your employees in a live in-person or live online public workshop.

In-House Training

  • Exclusive training for your organization with standard content or tailored content to fit your needs in a live in-person or live online inhouse training.

Client Certification

  • For organizations seeking cost-effective ways to implement solutions involving large populations of managers and frontline workers, FranklinCovey certifies on-site client facilitators to teach our content and adapt it to their organization’s needs.

The pass encompasses a range of resources including tools, assessments , videos, digital learning modules, and FranklinCovey’s comprehensive training courses

Personal Effectiveness Pass

Instill habits of effectiveness in every individual and build the power skills that will drive your organization forward.

Sample courses include

  • The 7 Habits of Highly Effective People®
  • The 5 Choices to Extraordinary Productivity®
  • Project Management Essentials for the Unofficial Project Manager®
  • Leading Customer Loyalty
  • And more

All Access Pass

Develop exceptional leaders who  see their potential and bring people together to drive breakthrough results. Includes everything in the Personal Effectiveness Pass.

Sample courses include

  • Leading at the Speed of Trust®
  • The 4 Essential Roles of Leadership®
  • The 6 Critical Practices for Leading a Team®
  • And more

All Access Pass Plus

Use a common execution framework that mobilizes a large group of people to move critical business metrics. Includes everything in the All Access Pass.

Sample courses include

  • The 4 Disciplines of Execution®
  • Leading Customer Loyalty®
  • Strikingly Different Selling®
  • And more

Contact Us For More Information.

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