Crucial Influence
Leadership Training
Crucial Influence teaches leadership skills that are essential for leaders at every level of the organization—from new managers to top executives.
What To Expect
Crucial Influence Leadership Course
Crucial Influence is an engaging, practical, hands-on course that gives leaders a new way of seeing the everyday challenges they face and the skills to solve them.
Learn Essential Leadership Skill
Crucial Influence is rooted in 50 years of social science research and teaches the renowned Six Sources of Influence model. The course reveals the personal, social, and structural sources that shape behavior and teaches a method for using these sources to influence people and results.
clarify measurable results
Identify Vital Behaviors
diagnose why change seems impossible
connect to values
invest in deliberate practices
encourage
provide assistance
reward with care
change the environment
Best Selling Leadership Book
Discover the New York Times bestseller behind the award-winning course. Crucial Influence—the updated third edition of Influencer—unpacks the science of leadership with rich case studies and outlines a proven method for leading change.
Preview The Course
Watch the video to learn more about course skills, learning formats, and delivery options—plus a chance to save on a public course.
Delivery Solution
Public Program
- Training sessions whereby participants are from multiple organizations but in the same class.
- You can enroll your employees in a live in-person or live online public workshop.
In-House Training
- Exclusive training for your organization with standard content or tailored content to fit your needs in a live in-person or live online inhouse training.
Client Certification
- For organizations seeking cost-effective ways to implement solutions involving large populations of managers and frontline workers, Crucial Learning certifies on-site client facilitators to teach our content and adapt it to their organization’s needs.