Crucial Influence teaches leadership skills that are essential for leaders at every level of the organization—from new managers to top executives.
Crucial Influence is an engaging, practical, hands-on course that gives leaders a new way of seeing the everyday challenges they face and the skills to solve them.
Crucial Influence is rooted in 50 years of social science research and teaches the renowned Six Sources of Influence model. The course reveals the personal, social, and structural sources that shape behavior and teaches a method for using these sources to influence people and results.
Discover the New York Times bestseller behind the award-winning course. Crucial Influence—the updated third edition of Influencer—unpacks the science of leadership with rich case studies and outlines a proven method for leading change.
Watch the video to learn more about course skills, learning formats, and delivery options—plus a chance to save on a public course.