Public Program Registration
Crucial Influence®
Date
:
29 September, 2025
-
30 September, 2025
Duration
:
2 Days
Venue
:
The Majestic Hotel, Kuala Lumpur
Time
:
9:00 am
-
5:00 pm
Price
*Single Nomination
RM 2,400 / pax
*Multiple Nomination
RM 2,200 / pax
*This fee is not inclusive of 8% SST.
*The nominations are from the same organization.
Crucial Influence goes beyond corporate perks and charismatic personalities to teach a method for influencing human behavior.
Crucial Influence® Upcoming Event
Start Date
End Date
Duration
Venue
Time
Register
Leadership is Influence
One of the greatest capacities we possess is that of influencing behavior. Yet many of us struggle to influence others for good when it matters most. Leadership isn’t simply about crafting inspiring visions, developing breakthrough products, or detailing business growth plans. Leadership is about mobilizing others to achieve the vision, build the product, or enact the plans. At the end of the day, leadership is intentional influence. If behavior isn’t changing, you aren’t leading.
The Crucial Influence Model
Based on five decades of social science research and work with successful leaders around the world, the Crucial Influence Model reveals why people do what they do and how leaders at every level can influence behavior for lasting results. Crucial Influence reveals the personal, social, and environmental sources that shape human behavior and teaches a method for engaging these sources to change behavior.
Focus And Measure
- Get clear on the results you want.
- Determine how you will measure progress and success.
Clarify Vital Behaviors
- Identify the behaviors that will generate desired results.
- Clarify when people should act and what they should do.
Engage All Six Sources of Influence
- Identify barriers to change and why people struggle to do the vital behaviors.
- Tap into personal values to foster motivation.
- Help others do what they previously couldn’t.
- Harness social influence to support new behaviors.
- Incentivize behaviors with the right rewards.
- Change the environment to support new behaviors.