One of the greatest capacities we possess is that of influencing behavior. And yet many of us struggle to influence others for good when it matters most. Leadership isn’t simply about crafting inspiring visions, developing breakthrough products, or detailing business growth plans. Leadership is about mobilizing others to achieve the vision, build the product, or
enact the plans. At the end of the day, leadership is intentional influence. If behavior isn’t changing, you aren’t leading.
Crucial Influence goes beyond corporate perks and charismatic personalities to teach a method for influencing human behavior.
Crucial Influence is rooted in 50 years of social science research and teaches the renowned Six Sources of Influence model. The course reveals the personal, social, and structural sources that shape behavior and teaches a method for using these sources to influence people and results.
Identify results you want and how you will measure progress.
Identify what two or three behaviors people should do and when they should do them.
Use the Six Sources of Influence to address existing barriers to change.
Increase personal motivation by linking behaviors to values.
Invest in training and practice so people have the skills to do the vital behaviors—even when difficult to do so.
Harness praise and peer pressure to encourage and hold each other accountable.
Ensure help from leaders and mentors is readily available when people need it.
Reward those who exhibit the vital behaviors—but do so sparingly.
Ensure tools, processes, and spaces are conducive to doing the vital behaviors.
Organizations around the world have turned to Crucial Influence to improve process, profitability, safety, service, and more.
Michigan’s Department of Human Services improved its customer service rating by 38%.
Spectrum Health improved hand hygiene compliance from 60% to 90% in two months.
Menlo Innovations reduced the number of hours dedicated to emergencies by 30%.
Newmont Mining experienced 73% fewer serious injuries. And Gold Fields saw a 60% reduction in total recordable injury frequency rate (TRIFR) in some sites and a 33% decrease in regional TRIFR, equating to 25 people being saved from serious injury.
At Children’s Minnesota, patient satisfaction scores jumped by 10% and 12% respectively for the first two years after training. Patient wait times also decreased in that same period.
Gallery Furniture increased sales by $250,000 per month. The company also saw a $1 million reduction in annual expenses.
Xerox had 93% of its employees use their new Six Sigma process and more than 50% adopt it
long term.
Discover the New York Times bestseller behind the award-winning course. Crucial Influence—the updated third edition of Influencer—unpacks the science of leadership with rich case studies and outlines a proven method for leading change.
Watch the video to learn more about course skills, learning formats, and delivery options—plus a chance to save on a public course.
Want to explore Crucial Influence for your organization?