Leadership
Imperative:

The 4 Essential Roles
MASTERCLASS

Designed for Senior Leaders & C-Suite Executives  |  Lead with Trust. Execute with Excellence. Scale Leadership Impact

  • Sheraton Hotel, Petaling Jaya
  • 18-20 August 2025
  • 9.00 am - 5.00 pm (Day 1 & 2)
  • 9.00 am - 1.00 pm (Day 3)

Leadership Has Changed—Have You?

The business landscape is evolving faster than ever, and traditional leadership approaches are no longer enough. Senior leaders must navigate disruption, align teams, and build a leadership pipeline that drives transformation—yet many organizations are falling behind.

Here’s what you need to know:

Yes. The rapid pace of change means leaders must adapt quickly, think strategically, and build high-performing teams. 

45% of CEOs fear their firms won’t be viable in 10 years if they don’t evolve (PwC)

It’s a growing concern—94% of leaders say high-quality leadership is essential, yet only 23% believe their leaders are prepared for today’s challenges (Deloitte). Without strong leadership, organizations risk stagnation.

Absolutely. Companies with top-tier leadership development are 2.4x more likely to hit performance targets and 3.5x more likely to outperform competitors (McKinsey). Leadership isn’t just a role—it’s the driving force behind long-term success.

Organizations that reach a tipping point—where at least 73% of their leaders model desired behaviours—are far more likely to achieve strategic impact. Leadership capability at scale is now a business imperative.

Source: FranklinCovey Institute

70% of CEOs believe generative AI will significantly change how their company creates and delivers value in the next three years (Josh Bersin). Leaders must guide teams through this shift with foresight and adaptability.

This masterclass is built on FranklinCovey’s Leadership Imperative research—providing senior-level strategies to scale leadership, align execution, and develop leaders who can drive transformation at every level.

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What Sets This Apart?

Beyond Theory—Real Leadership Impact.
Most leadership programs focus on individual growth—this masterclass goes further. Designed for senior leaders, it provides practical strategies to scale leadership, execute with precision, and drive measurable results.

Unlike traditional leadership programs, this masterclass is:

  • Rooted in Executive Coaching – Participate in two online small-group coaching sessions post-masterclass, led by Michael K. Simpson.
  • Focused on Immediate Application – Walk away with practical tools to drive measurable impact.
  • Data-Driven & Research-Backed – Built on FranklinCovey’s global leadership research.
  • Scalable Leadership Development – Designed to help you develop leaders at every level.
  • Proven, Repeatable System – Leave with a structured execution plan—not just inspiration.

The Leadership Framework—Mastering the 4 Essential Roles

Inspire Trust

Trust starts with a leader’s own character and competence—the credibility that allows leaders to intentionally build a culture of trust.

1

Create Vision

Effective leaders create a shared vision and strategy and communicate it so powerfully that others join them on the journey.

2

Execute Strategy

Leaders must not only think big, but also execute their vision and strategy all the way through to completion with and through others.

3

Coach Potential

Effective leaders develop the leadership potential in others and improve performance through consistent feedback and coaching.

4

 In this masterclass, you’ll not only learn these four essential roles—you’ll apply them with a structured execution plan.

  • Executive Coach
  • FranklinCovey Leadership Expert
  • Bestselling Author

Meet Michael K. Simpson

Michael K. Simpson is a globally recognized executive coach, leadership consultant, and bestselling author of Unlocking Potential. With over 30 years of experience coaching C-suite executives across Fortune 500 companies, government organizations, and high-growth businesses, he has helped leaders clarify vision, drive execution, and scale leadership capability.

  • Bestselling Author & Leadership Authority – Author of Unlocking Potential and other widely used leadership & coaching books.
  • Senior Consultant & Leadership Expert at FranklinCovey – Specializing in strategy execution, leadership development, and executive coaching.
  • Trusted by Global Organizations – His coaching expertise has shaped leaders at NASA, Microsoft, Coca-Cola, U.S. Department of Defense, and more.
  • Thought Leader & Educator – Fellow at Harvard’s Institute of Coaching, faculty member at Columbia University’s Executive Coaching Program, and a recognized expert in scaling leadership excellence.

Masterclass Structure (2.5 Days)

Day 1

Building Trust & Leadership
Foundation

Day 2

Mastering Strategy & Driving
Execution

Day 3

Teach-to-Learn & Leadership
at Scale

Lead the Change.
Secure Your Spot Today.

Whether you're ready to dive in or want a little more clarity, we’ve got you covered.

What You’ll Gain

Scalable Leadership Impact

Develop and empower future-ready leaders
who drive transformation across your entire organization.

1

Strategic Execution Playbook

Implement a proven system to align strategy, execution, and leadership for measurable business outcomes.

2

Post-Masterclass Coaching

Strengthen your leadership with two online group coaching sessions after the workshop, led by Michael Simpson.

3

Executive Peer Network

Engage with senior leaders, exchange insights, and build high-value connections with top decision-makers.

4

Lead with Impact.
Scale Leadership
Excellence

Secure your seat at this
exclusive masterclass
designed to transform
how you lead, execute,
and develop future leaders

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