When it comes to attaining wildly important organizational goals, the role of the manager in the business execution process is critical. At FranklinCovey we’ve studied the topic of execution for several years in thousands of teams and in hundreds of organizations. Our research shows that execution breaks down in four ways:
“Seventy percent of strategic failures are due to poor execution of leadership. It’s rarely for lack of smarts or vision.”
It takes incredible discipline to execute a strategic goal in any organization. But it takes even more discipline to do so again and again. Creating a culture of execution means embedding four basic disciplines into your organization. At every level, individuals, leaders, and teams need to institutionalize a common approach.
The purpose of The 4 Disciplines of Execution: Manager Certification is not just for business management strategy, but to help managers create actual work plans.
Exceptional execution starts with narrowing the focus— clearly identifying what must be done, or nothing else you achieve really matters much.
Twenty percent of activities produce eighty percent of results. The highest predictors of goal achievement are the 80/20 activities that are identified and codified into individual actions and tracked fanatically.
People and teams play differently when they are keeping score, and the right kind of scoreboards motivate the players to win.
Great performers thrive in a culture of accountability that is frequent, positive, and self-directed. Each team engages in a simple weekly process that highlights successes, analyzes failures, and course-corrects as necessary, creating the ultimate performance-management system.
The 4DX process has been refined to achieve three objectives:
The objective of the 4DX process is to teach leaders how to help their teams execute on their highest priorities in the midst of the whirlwind of the day-to-day. We find that by not just teaching 4DX to leaders, but teaching them to teach and implement the process with their teams, they “own the process” at a deeper level and the results are often groundbreaking. Through thousands of implementations, we have identified four critical milestones that must be achieved for optimal results and engagement.
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