The 4 Disciplines of Execution


Do your managers know how to institutionalize goal clarity and an execution process throughout the organization?

When it comes to attaining wildly important organizational goals, the role of the manager in the business execution process is critical. At FranklinCovey we’ve studied the topic of execution for several years in thousands of teams and in hundreds of organizations. Our research shows that execution breaks down in four ways:

  1. Managers and work teams don’t know the goal.
  2. Managers and teams don’t know what to do to achieve the goal.
  3. They don’t keep score
  4. They are not held accountable.


Establish a clear line of sight to your wildly important goals.

It takes incredible discipline to execute a strategic goal in any organization. But it takes even more discipline to do so again and again. Creating a culture of execution means embedding four basic disciplines into your organization. At every level, individuals, leaders, and teams need to institutionalize a common approach.

The purpose of The 4 Disciplines of Execution: Manager Certification is not just for business management strategy, but to help managers create actual work plans.

  1. Focus on the Wildly Important.
  2. Act on the Lead Measures.
  3. Keep a Compelling Scoreboard.
  4. Create a Cadence of Accountability.


Foster a culture of getting the most important things done.

The 4DX process has been refined to achieve three objectives:

  1. High quality implementation in the shortest possible time.
  2. Maximum leader and team engagement with minimum disruption to business operations
  3. Sustainable WIG results through full process adoption (new habits)

The objective of the 4DX process is to teach leaders how to help their teams execute on their highest priorities in the midst of the whirlwind of the day-to-day. We find that by not just teaching 4DX to leaders, but teaching them to teach and implement the process with their teams, they “own the process” at a deeper level and the results are often groundbreaking. Through thousands of implementations, we have identified five critical milestones that must be achieved for optimal results and engagement.


View Brochure